The New Perspective That Changed How I Plan Weddings

Hello everyone, and happy sunny Monday from the Chicago suburbs.

It’s one of those days that feels cold but bright at the same time… and somehow that always puts me in a good mood. And when I’m in a good mood, I tend to reflect.

Today, as I’ve been connecting with potential clients and continuing to build this brand that feels like my heart wrapped in a perfect golden ribbon, I found myself thinking about why destination weddings mean so much to me.

And the truth is… I didn’t plan this career.

I actually started in the corporate world in Guadalajara, following a path in sales. I was doing well, making good money, surrounded by friends… but something felt missing. I wanted something more.

So one day, almost on a whim, I started applying for jobs. And one of those was for a position with a Destination Management Company — a DMC. At the time, I didn’t even know what that meant.

What I quickly learned is that DMCs plan large-scale incentive travel events for major corporations. Think multi-day programs, luxury hotels, complex logistics, big budgets… the kind of events with many moving parts and very high expectations.

The role required me to move to Puerto Vallarta. I had been vacationing there my entire life, but living there? Knowing no one? Starting fresh? It was completely outside of my comfort zone.

And I weirdly love being in that unknown zone, so I said yes.

That decision changed the trajectory of my life, because if I hadn’t taken that leap, I wouldn’t have met my husband. But even beyond that, it’s where I discovered that I was good at this.

Not just technically — although I became very strong on that side. I learned how to build room blocks, manage flight manifests, coordinate complex schedules, and execute multi-layered events across top resorts in destinations like Puerto Vallarta, Cabo, and Cancun.

But beyond that, I realized I had a natural ability to create experiences, to think outside the box, and to create events full of moments that felt memorable.

Eventually, the opportunity came to start my own business, and that’s when weddings entered my life. Technically, I could do it all — timelines, logistics, vendor coordination, done.

But weddings are… different. They are emotional. They carry expectations, family dynamics, dreams, pressure… and feelings that don’t always make sense from the outside.

And to be completely honest, at that stage of my life, I didn’t fully understand that. I hadn’t grown up dreaming about my wedding. I wasn’t someone who had envisioned the dress or the day. I was just living my life.

So while I could execute weddings beautifully, there were moments where I struggled to fully connect with what my couples were experiencing emotionally. I didn’t always understand why certain decisions felt so big, why emotions ran so high, or why something that seemed simple could feel so overwhelming.

And then… life brought me full circle, and I met my husband. Eventually, we started planning our own destination wedding in Mexico, and everything changed.

That experience gave me what I now call the third foundational perspective.

The first was my professional training — the technical, logistical, execution side of events.

The second was my cultural and personal background — being from Mexico, understanding the destinations, the language, and the people, but also my personality: being likable, a strong salesperson, a fast thinker, and someone who naturally connects with others.

But the third… and at this point, the most important one that sets me apart… was becoming a bride.

That’s when I truly understood the internal conflict, the pressure of making decisions that impact the people you love, and the very real feeling of guilt — asking guests to travel, to invest, to show up for your day. I felt it all.

And now, when I work with my couples, I can see it, sometimes before they even say it out loud. I can feel when a decision is heavier than it looks, when emotions are building beneath the surface.

And because I’ve been there, I can guide them through it — not just as a planner, but as someone who truly understands.

That third perspective may have been the last piece of my foundation… but it’s the one that sets me apart, and it’s the reason I do what I do the way I do it today.